This is my entry in the ArchiTalks blogging event for December – in which we architects record a typical day in our professional lives. Links to the other posts are provided below.
My firm (Thousand Story Studio, LLC) is young in architectural terms. I spend much of my time in the community, developing relationships and forming alliances. Let me be honest with you – I don’t have a great project-based story to tell you here. Lately my days have been spent networking and generating marketing content – all in preparation for the next client, the next project. I’m an introvert at heart, but I’ve learned to enjoy meeting new people, hearing their stories, and opening their eyes to the world of architecture.
Here’s how I spent the day on Thursday, November 20th.
I began the morning at 6:00 at my church were I meet with a group of men to discuss the scriptural aspects of life. There is some professional overlap with these guys, but we focus on faith and mission issues for 90 minutes each week.
As soon as this meeting breaks up, I have to race across town for the monthly CRE meeting. This is a group of commercial real estate brokers and developers who have welcomed me into their circles. Although they’ve all worked with designers and builders before, I’m the only architect who meets with them regularly. I’m the only one on their email distribution list. Roughly two thirds of my work has come through these connections, so it’s been a great group to be a part of.
On this particular day I announce that some of them will receive the premier edition of my firm’s newsletter. I hold it high and offer it digitally to the rest of the group. At the meeting I meet a gentleman with an aerial photography and surveying company. We’re going to strategize how we can combine services and engage in some cross-marketing in 2015. Another CRE professional asked to be on my mailing list; he’s new to the region and doesn’t have an architect yet. I also speak with the presenter, a chamber of commerce director, and he expresses interest in using my business testimonial in a future promotional campaign.
After the real estate meeting I drop by a downtown coworking space to connect with some other associates. Several long term relationships have been fostered in this space and some far-reaching business opportunities are forming. It’s always worth a moment to check in. On this day, one of the fellows using the space is a preacher friend (the faith and mission aspects are never far away). Others arrive and the impromptu visit turns into a lunch meeting.
I make it back to my home office by early afternoon. The rest of the day is spent following up on discussions started and following through on commitments made. I accomplish these thinks through LinkedIn, by email, and over the phone. My wife and I are planning a rare weekend trip so I end my work day early to prepare for our morning departure.
This script is void of what people might think an architect does, but it is actually how I spent that Thursday in November. I believe that the consistent networking and marketing I do will pay off in many satisfied clients and in some notable architecture. For this season it’s all about meeting people and cultivating prospects.
Who says architectural practice isn’t a matter of faith and mission?
Please enjoy some other (more interesting) architectural stories as my blogging friends share “A Day in the Fife of…”
Bob Borson – Life of An Architect
A Day in the Life of an Architect
Matthew Stanfield – FiELD9: architecture
A Day in the Life of FiELD9: architecture
Marica McKeel – Studio MM
A Day in the Life of a Small Firm Residential Architect
Jeff Echols – Architect Of The Internet
What To Do When You Lose Your Job In Architecture: A Day In The Life
Lee Calisti, AIA – Think Architect
a day in the life…part 2
Mark R. LePage – Entrepreneur Architect
EA054: A Day in the Life of Mark R. LePage [Podcast]
Evan Troxel – Archispeak Podcast / TRXL
A Day in My Life
Lora Teagarden – L² Design, LLC
A Day in the Life of: An Almost Architect
Nicholas Renard – Cote Renard Architecture
Another Day of Living the Dream
Andrew Hawkins, AIA – Hawkins Architecture, Inc.
Day in the Life of a Small Firm Owner
Jeremiah Russell, AIA – ROGUE Architecture
a day in the life of a rogue architect
Jes Stafford – Modus Operandi Design
A Day in the Life of MODarchitect
And a bonus post from Jes Stafford (last month’s post): Architectural Storytelling – Discovery of a Passion